8 Brain Triggers Guaranteed To Boost Your Social Media Marketing


Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain […]

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Why Google Plus Will Not Die (But May Change)

google plus dead

The idea that Google+ might be dying started with a TechCrunch post that included statements from a few anonymous sources declaring Google+ to be “walking dead” at Google: We’ve heard […] that Google+ is not “officially” dead, more like walking dead: “When you fire the top dog and take away all resources, it is what it […]

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How To Get Started With LinkedIn Paid Ads


There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run […]

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Beyond Social: The Benefits To Google+ For Business


Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]

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The 7 Deadly Social Media Sins

social media sins

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. The 7 Deadly Sins of Social Media Speaking with multiple voices […]

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25 Social Media Marketing Experts You Need to Know According to Linkedin

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network. If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. […]

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New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure the impact of your LinkedIn presence (disclosure, LinkedIn is a TopRank client). Here are 4 ways you can take advantage of the new LinkedIn profile updates:  Stand out With New […]

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24 Social Media Tools To Boost Your Marketing Performance


It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid. We’re thrilled that he shared his knowledge of tools with us […]

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The Hashtag Test: Best and Worst Practices for Social Media Marketers

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire a customized platform for their content. Twitter (and, to a lesser extent, Facebook, Instagram and Google+) thrives on hashtags for everything from primetime TV […]

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