Pinterest Tip #4: Name Boards Wisely

This one is the most crucial. Make sure when creating pins or boards, that you leverage keyword insights from your search agency/department (or at least look at the volume from the Google keyword tool). All too often, I have seen a missed opportunity by brands naming the board something that has no search volume behind […]

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Pinterest Tip #3: Verify Your Website

In order to get the maximum search value out of your Pinterest profile and gain access to its more advanced features, it is crucial that you verify your website with Pinterest. A verified website will increase reach and also signal authority. (Source:

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Mobile-Friendly Websites Favoured

Is Your Website Mobile-Friendly?

Feb 26, 2015 – Google announced that, as of April 21st, they will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide, and will have a significant impact in Google’s search results. (Here’s a link to their official announcement: For your business, this […]

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Pinterest Tip #2: Business Names Do Matter

If you are not a household name brand with massive awareness, make sure you name your business and profile something relevant to your objectives. Don’t name it “Joe Smith Inc” if you want to win on “Boston Interior Decorator.” Instead, name it “Boston Interior Decorator” or “Joe Smith Interiors.” (Source:

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How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account


Looking for ways to boost your organization’s social media engagement in 2015? As a marketer, you’re tasked with the slippery job of putting together content strategies in an environment that’s constantly changing, thanks to social media’s seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one […]

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5 Myths About Social Media Marketing


Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed […]

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5 Social Media Trends To Kill In 2014


The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and misunderstandings and start with a clean slate. It’s also a great time to get rid of a bad habit, like smoking or swearing. We could stand a little […]

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Pinterest: The Social Search Goldmine

pinterest social search

Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority. But while it is great to capture that high ranking position, it often presented […]

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3 Pinterest Tips That Will Make You Better At Your Job


I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it — you don’t want your employees wasting their time scanning Facebook for the latest from their not-so-closest-friends or shopping for nail polish on Pinterest. But I’ve always thought that […]

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