Category Archives : General

5 Social Media Trends To Kill In 2014


The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and misunderstandings and start with a clean slate. It’s also a great time to get rid of a bad habit, like smoking or swearing. We could stand a little […]

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Pinterest: The Social Search Goldmine

pinterest social search

Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority. But while it is great to capture that high ranking position, it often presented […]

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3 Pinterest Tips That Will Make You Better At Your Job


I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it — you don’t want your employees wasting their time scanning Facebook for the latest from their not-so-closest-friends or shopping for nail polish on Pinterest. But I’ve always thought that […]

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8 Brain Triggers Guaranteed To Boost Your Social Media Marketing


Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain […]

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Why Google Plus Will Not Die (But May Change)

google plus dead

The idea that Google+ might be dying started with a TechCrunch post that included statements from a few anonymous sources declaring Google+ to be “walking dead” at Google: We’ve heard […] that Google+ is not “officially” dead, more like walking dead: “When you fire the top dog and take away all resources, it is what it […]

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How To Get Started With LinkedIn Paid Ads


There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run […]

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Beyond Social: The Benefits To Google+ For Business


Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]

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The 7 Deadly Social Media Sins

social media sins

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. The 7 Deadly Sins of Social Media Speaking with multiple voices […]

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25 Social Media Marketing Experts You Need to Know According to Linkedin

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network. If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. […]

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New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure the impact of your LinkedIn presence (disclosure, LinkedIn is a TopRank client). Here are 4 ways you can take advantage of the new LinkedIn profile updates:  Stand out With New […]

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