Category Archives : Social Media

Google Plus Hovercard: The Ultimate Personal Branding Tool


UPDATED 11/16/2013 to reflect new instances of the hovercard across Google properties. I’ve also reorganized the list too, to make it easier to read. But the context and importance of the hovercard for networking and building relationships is still the same. By now, if you’ve spent any time on social media, you will be familiar […]

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3 Instagram Apps to Make Visual Content Stand Out


Instagram puts it simply: Capture and share the world’s moments. There are many tools out there that help you to capture great images on your smartphone and edit them ready for Instagram. This post features 3 Instagram Apps that can help you to feature those “moments” and create visual content that stands out on Instagram. […]

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19 Things Successful People Do On Social Media


Ideas for Successful Social Media Relationships and Campaigns #1: They believe. Successful people believe they are adding value to your day, on and off social media. My Forbes colleague David DiSalvo opened his very popular post: The 10 Reasons Why We Fail with a Yoda and Luke conversation: Luke: I can’t believe it. Yoda: That is why you fail. […]

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How Influential Are You? Measure It!

It’s simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or religious leaders influencing their followers, CEOs influencing employees, sales people influencing customers, friends influencing each other and the list goes on… Influential people have […]

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5 Twitter Features You Should Use More Often


The social media has truly opened up a whole new world as far as communication goes. It lets any ordinary person connect to anyone be it a celebrity, politician, or even the pope.  A great example of social media that can be used to engage all kinds of people into conversations is Twitter. It is […]

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How to Effectively Use Hashtags for Maximum Engagement


Hashtags. When used properly, they are a kind of glue that can hold your social media marketing campaigns together across networks and bring you new business. When used improperly, they can be the most annoying thing about social media, period. So what are the right and wrong ways to use them? The first thing you […]

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Lessons From The Hotel That Fines Customers $500 For Negative Online Reviews


One New York hotel is learning the hard way that you can’t control what people say about you on the Internet. Hudson, New York-based Union Street Guest House has had a long-standing policy of fining customers if they post a negative review on Yelp YELP +0.13% or other hotel review sites. Specifically, the hotel warns couples who book weddings there, that […]

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