The importance of understanding consumer eye movement and interaction is increasing in business. Websites that are designed without considering user’s overall experience will become ineffectual with consumers and thus obsolete in the very near future. In order to stay ahead of the game and connect with more prospects online, you need to do more than just have a nice-looking website. You need to spend time learning how consumers think, act, and behave online.
The folks at Singlegrain have put together this handy infographic that takes a closer look at how our eyes move on a website or blog content, how web design influences eye movement tracking and interaction, and at the end proposes some tips for creating an effective website design.