My Web People’s Google Toolboxes
Our Google Toolboxes consist of carefully selected Google Tools, combined to provide three levels of service packages.
Alternatively, you can create your own custom Google Toolbox from the individual tools listed in the ‘A La Carte’ section, located lower on this page.
Pre-Packaged Google Toolboxes
choose your toolbox
- One-time Setup Fee
- Local SEO Audit
- Setup, verification & optimizationGoogle My Business listing
- Google+ Page Setup
- Google+ Community Setup
- Up to 3 posts per weekGoogle+ Monthly Management
- Weekly Google Posts
- Top Citations
- YouTube Channel
- 1 video w/ voice-over + 4 copies
- Google MyMaps
- Review Automator System
- 'Review Us' page
- Google Reviews Response Service
- Quarterly Customer Review Video
- Geo-tagged Images to Flickr
- Top Web 2.0 properties + posts
- Google Organic SEO
- Monthly Web Videos
- Schema & Sitemaps
- Google Analytics & Search Console
- Weekly & Monthly Reports
- Built, published & maintainedGoogle Website
- Campaign setup & management. Adspend budget is paid separately.Google Ads Pay-Per-Call
- A La Carte Value: Month #1
- A La Carte Value: Month #2
Essentials Toolbox
$499
per month
- $899
- - Website audit
- Citation audit
- Top 3 Competitor analysis
- Test website speed & ensure mobile-friendlinessBasic Audit - 10, then 3 to 5 /mo
- 3
- Will provide installation instructions
- $1,353 (save $454)
- $699 (save $200)
Intermediate Toolbox
$999
per month
- $1999
- - Website audit
- Citation audit
- GMB audit
- Top 3 Competitor analysis
- Technical audit
- Test website speed & ensure mobile-friendlinessFull In-depth Audit - 20, then 5 to 7 /mo
- 10
- 10
- 5
- 3 keywords
- Will install
- $2,500 (save $501)
- $1,451 (save $452)
Advanced Toolbox
$1999
per month
- $2499
- - Website audit
- Citation audit
- GMB audit
- Top 3 Competitor analysis
- Technical audit
- Test website speed & ensure mobile-friendlinessFull In-depth Audit - 30, then 7 to 10 /mo
- 10
- 10
- 5
- 5 keywords
- Will install
- $3,358 (save $859)
- $2,355 (save $356)
Google Tools – A La Carte
Choose individual Google Tools, or build your own custom Google Toolbox, from our ‘a la carte’ menu below.
Local SEO Audit Pkgs
- Website audit
- Citation audit
- Top 3 Competitor analysis
- Test website speed
- Test mobile-friendliness
- Google My Business audit
- Technical audit
Basic Audit Pkg
$95
one-time fee
Full Audit Pkg
$199
one-time fee
GMB Listing
- GMB = Google My Businessclaim / create GMB listing
- Involves phone call or postcard to clientVerify Listing
- Keyword research
- Create keyword-rich description
- Select from categories supplied by GoogleSelect best category(ies)
- Create new or optimize existingProfile image
- Optimize & upload photos
- Look for duplicate listings
- Top 3 Competitor audit
- Includes custom cover imageSetup Google+ page
- Setup new one or optimize existingYouTube channel
- Create, claim or fix Citations
- Produce 1 video, make 4 copies, optimize & submit to YouTubeSlide-show video
- 10 optimized geo-tagged imagesSubmit images to Flickr
- Different from Google MapsGoogle MyMaps
- We will provide instructions on how to add these to your website, and how to submit XML sitemap to Google Search Console.Schema + KML,XML, KMZ files
Basic Setup
$199
one-time fee
- Up to 5 photos
- Provide info on any duplicates found
Intermediate Setup
$299
one-time fee
- Up to 10 photos
- Provide info on any duplicates found
- 10
Advanced Setup
$599
one-time fee
- Up to 20 photos
- Remove any duplicates
- 20
GMB Listing 3-Pack SEO
- One-time Setup Fee*
- Local SEO Audit
- GMB = Google My BusinessGMB Listing Setup
- Includes custom cover imageGoogle+ Page Setup
- Create optimized community on your Google+ pgGoogle+ Community
- Create, claim or fixCitations
- Different from Google MapsGoogle MyMaps
- WeeklyGoogle Posts
- Set up new one, or optimize existingYouTube Channel
- With pro voice-overSlideshow Video
- With live spokesperson. Submitted to YouTube, Facebook, G+Quarterly Review Videos
- 10 geo-tagged imagesSubmit mages to Flickr
- Includes posting to GMB listing from the Web 2.0 properties5 Top Web 2.0 Properties
- Customized with your business info.'Review Us' Page
- Automates the collection of Google ReviewsReview Automator
- Google Reviews Response Service
- KML, KMZ and XML Sitemaps
- If not already doneSubmit Sitemap to Search Console
- Adds business info to code on website, for improved seo - if not already done.Schema Markup
- Code added to website to link to your Google+ pg.Add rel="publisher" snippet
- Ranking Reports
- Daily and monthlyReview Automator Reports
Basic
- Low Competition
$347
per month
- $697
- Basic Audit
- Basic
- 10
- 3
- Monthly
Intermediate
- Medium Competition
$647
per month
- $997
- Full In-Depth Audit
- Full
- 20
- 5
- Optimized and submitted to YouTube
- Weekly
Advanced
- High Competition
$899
per month
- $1399
- Full In-Depth Audit
- Full
- 30
- 10
- Plus 4 copies with different colours and outro, optimized and submitted to YouTube
- Weekly
*NOTE:If ALL 3 properties – GMB page, Google+ page and YouTube channel – are pre-existing and verified, save $300 on setup fee.
Google MyMaps
- Keyword research
- NAP = Name, Address, PhoneOptimize with ‘NAP’
- Keyword-rich description
- Link to social properties, YouTube channel, and other web properties, as appropriate.Include links
- If one is availableEmbed YouTube video
- Embed images on map markers
- If appropriateLink to pages on website
- Share on client's properties: website, Facebook, blog, etcShare MyMap
Price Per MyMap
$95
one-time fee
GMB Posts
- Consult with client to determine contentDetermine content
- Weekly, bi-monthly or monthlySchedule Posts
- Keywords, links, tracking ilnks, etc.Compose Posts
- Collect from client, or create newOptimize Image
- As per client's schedulePublish Post
- Provide Traffic Reports
Price Per Post
$95
one-time fee
Google Website*
- Custom Cover Image
- Company photos, etc, provided by you.Upload Images
- We will write the text with input from you.Keyword-Rich Text
- Customize With Company Colours
- Publish Website
Price Per Site
$299
one-time fee
*NOTES
- Must have a verified listing on Google My Business (GMB) to have access to the Google Website builder. It uses info in the GMB listing to populate the mobile-friendly, one-page site. The site is not particularly SEO-friendly (no option to customize metadata, etc), and is not recommended as a primary website, but is helpful as an element of an SEO campaign, when optimized for that purpose.
- If you don’t yet have a verified GMB listing, we can create one for an additional fee. See GMB Listing Setup above.
- The Google Website will carry a name you choose, with a ‘business.site’ web address — for example, ‘yourcompanyname.business.site.’
- Optional (recommended, if site will be primary website): We will manage the purchase and integration of a custom domain (paid for by you). It must be purchased through Google domains – currently $17 CA per yr.
- If the Google Website is part of an ongoing SEO campaign, or GMB package, we will also manage the maintenance of the site.
Google+ Account
- Setup in your existing Google acct, or in our Agency Dashboard*Account Setup*
- Usually the company logo. We will optimize and upload.Profile Image
- We will design and upload.Custom Cover Image
- Keyword Research
- Keyword-Rich Description
- We will manage the verification process with you.Verification
- Perform research for industry-relevant content - submit to you for approval before posting.Content Research
- Schedule up to 3 Posts per week
- End-of-month reports & Activity reportsMonthly reports
Setup & Management
$95
per month
*NOTE: We will set up a Google+ account, either in your existing Google account, or in our Agency Dashboard. If we do the latter, we will transfer ownership of the new Google+ account to you, once setup is complete.
Google Reviews Response Service
- We will monitor your GMB listing for customer reviews.Monitor Reviews
- General acknowledgement and 'thank you' messages.Respond to reviews
- We will alert you about message that require your personal attention.Message Alerts
- If your request it, we will post your personal responses, on your behalf.Post your responses
- We will report all responses to you.Reports
Setup & Management
$95
per month
Google Organic SEO
- Optimize For Top Keywords
- Website Audit
- Top 3 CompetitorsCompetitor Analysis
- Technical Audit
- Test Website Load Speed
- Test Mobile-Friendliness
- Check for blacklist, spam and malware hacks
- Check Current Blacklist History
- Check for Previous Penalties
- Make improvements, if needed.Check Current On-site SEO
- Check for Duplicate Content
- I.e. social media profiles, and any other info we can use for campaign.Gather Business Info
- I.e. review images, videos, PDFx, power-points, etc. Submit to appropriate sites.Create Web Properties
- Top 3 competitors. Add to our blueprint, if needed.Analyze Competitors' Backlinks
- Additional Techniques, as needed
- If not already done, we'll setup of Google Analytics & Search Console Accounts. Install GA on website.Google Analytics
- Reports on activity and rank trackingMonthly Reporting
Low / Med Competition
$497
per month
- 3 Keywords
High Competition
$727
per month
- 5 Keywords
*NOTE: The SEO services described above are for 3 and 5 keywords, and for local optimization only. We will provide custom quotes for 10, 15 or more keywords, or for National / International SEO.
Google Analytics & Search Console
- Setup Fee
- We will set up a Google Analytics account in your own Google account, or access existing GA Acct. Then, assign ourselves Manager status.Set up Google Analytics
- Formerly, Webmaster ToolsSet up Search Console
- Or, send code to your webmasterInstall Analytics on Website
- Submit xml sitemap to GoogleSubmit Sitemap
- Monitor Analytics & Stats
- I.e. crawl errors, html errors, etc. And, submit quote to fix errors, if any found.Report Any Errors
- Sent to you via emailWeekly Traffic Reports
Setup, Monitoring & Reports
$95
per month
- one time fee$299
Requires a custom quote.
Google Ads Pay-Per-Call*
- Set up and optimize, if an account doesn't already exist.Set up Google Ads Account
- Research for buyer keywords and target marketResearch Keywords & Market
- Research Negative Keywords
- Develop Campaign
- Build Ads
- Track, Monitor and Tweak
- Monthly Reports
Setup & Management
$340
per month
*NOTES:
- Adspend budget is separate, and will be paid by you, directly to your Google Ads account.
- Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls. Taps on these ads will only generate calls — they won’t link to a website. With call-only campaigns, you bid to drive calls to your business instead of clicks to your website. You can set your ads to show only when your business can take calls, so you won’t miss an opportunity to connect with your customers.
YouTube Channel Setup
- Confirm existing, or set up a new one. Channel is setup inside a Google acct.Google Account
- Set up YouTube Account
- If not exists, we will set one up.Connect to G+ Brand Account
- We will assign ourselves with Owner status - you will retain Primary Owner status.Assign Owner Status*
- We will manage the verification with you - requires a code sent via phone call.Channel Verification
- Includes keyword-rich description, links to company website and social media pages, etcOptimize Channel
- We will create and upload a custom cover image.Custom Channel Art
- We will produce a custom company web video, for use as intro video on the channel. Can use elsewhere, too.Custom Web Video
Basic
$95
one time fee
Advanced
$299
one time fee
Web Video Production*
- Determine concept and objectiveClient Consultation
- Provided by you, or we will source them and submit to you for approval.Gather Creatives
- Create 'Storyboard'
- Select Music Track
- Produce Video
- We will submit video to you for review and approval.Review and Approval Process
- Three Revisions
- To your YouTube channel or other video-sharing site.Publish Video
- You will receive the video file to use wherever you choose.Deliver Video File
Price Per Video
$199
one time fee
*NOTE: The web videos described above are basic 30-second web videos, which can include photos, video clips and music background track, as well as client’s logo and contact info. Longer and/or more involved videos, animated videos, whiteboard videos, spokesperson videos, and any other type of web marketing video, require a custom quote.
'Review Us' Page*
- Setup Fee
- One-page template, optimized with your company logo, colours, address (if applicable), phone number, website link.Customize Web Page
- Can be for Google reviews, Facebook reviews, Yelp, etc.Reviews Buttons
- A shortlink of your Review Us page URL is provided to you, to give to your customers.Create Shortlink
Setup, Hosting & Maintenance
$50
per month
- one time fee$299
*NOTE: Your ‘Review Us’ page is a single web page (customized for your business) that invites and encourages visitors to leave a review on your Google My Business page and/or your Facebook Business Page. Additional review sites can be added for an extra fee. Package includes:
- an images pack, containing ‘Review Us On’ images for Google, Facebook, Bing/Yelp and TripAdvisor, which can be used on your website, email signature files, etc.. Additional icons and links available via custom quote.
- customized artwork for a customer handout or counter-top display, which you can print out with your office printer.
- a helpful file containing Review Response Templates, to provide ideas on how to respond to negative reviews.
Review Automator System*
- Automates the process of collecting Google Reviews.Set Up Review Automator Portal
- Customized with your company's logo, colours and contact info.Customized Portal
- Only the 4 and 5-star reviews are published.Filtered Reviews
- You can edit the content of the texts and emails that get sent to your customers.Personalized SMS Texts and Emails
- After leaving you a Google review, your customers have the option of 'liking' your Facebook business page.Facebook 'Like' Feature
- Tracked Reviews
- You will receive tracking reports via email.Daily and Monthly Reports
Setup, Hosting & Maintenance
$95
per month
- one time fee$299
*NOTES: The Review Automator System automates the process of collecting Google Reviews. You simply type your customer’s name, email address and/or smartphone number into your Review Automator Portal, and the system does the rest. Features:
- Only 4 & 5-star reviews are published on your ‘Google My Business’ listing.
- Your Portal can be installed on your (and your employees’) mobile devices.
- Your Portal can also be installed on a desktop computer.
- All elements of the system are customized to your business.
- The system will send an SMS text and/or email alert to your customers, thanking them for their business, and requesting a Google review.
- The system will also send SMS text and/or email reminders to your customers; you choose how many, and what they say.
- Your Reviews are tracked.
- You will receive daily and monthly tracking reports.
- an images pack, containing ‘Review Us On’ images for Google, Facebook, Bing/Yelp and TripAdvisor, which can be used on your website, email signature files, etc.. Additional icons and links available via custom quote.
- customized artwork for a customer handout or counter-top display, which you can print out with your office printer.
- a helpful file containing Review Response Templates, to provide ideas on how to respond to negative reviews.
Facebook Share System*
- Facebook Share System Setup
- Automates the process of having your customers share your Ad on their Facebook profile timeline. Free advertising!Automated Facebook Ads
- We will create a custom Ad, optimized for FB timelinesCustom Ad Creation
- You'll receive email notifications when someone share your AdNotifications
Setup, Hosting & Management
$75
per month
- one time fee$199
*NOTES:
- The Facebook Share System automates the process of collecting Facebook ‘Likes’ from your customers.
- It also automates the process of having your customers share your Ad on their timeline. Free advertising!
- Includes creation of an Ad, optimized for posting on Facebook timelines.
- Monthly fee includes hosting and maintenance of the system, plus occasional Ad changes.
- Can be used on its own, or bundled with our ‘Review Us’ page or our Review Automator System.
Citation Building / Clean-up Service
- Claim, Build and Fix Citations*
- Verifications*
- We will provide a report on all the citations we claim, build and fix for you.Reports
Claim, Build, Fix
$149
per batch of 10 citations
*NOTES: A ‘Citation’ is any reference, on the internet, about your business. Having excellent local citations – that are accurate – is a must for your business success. Any errors in your online listings can cause problems and confuse the search engines – which can really hurt your site ranking. We craft the citations manually for your local business, social media and niche directories to ensure that each has uniform Name, Address, Phone – also known as NAP – to help your business with local ranking. There are approximately 180 different business directory sites for Canadian businesses. Service Includes:
- Setup of new listings, and ‘clean up’ of existing listings that are displaying incorrect or inconsistent information (they must all be displayed exactly the same).
- managing the verification process with you, for those listings that require it. Some verifications are done by providing a code, via phone call to your business number.