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Here’s Why There’s No Dislike Button On Facebook

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Like it or not, social media is an integral part of our lives. But sometimes, the etiquette can be a little fuzzy, especially when your only option is to hit that “like” button. How do you properly acknowledge an event like a death in the family? Or share your opinion about a headline without participating in […]

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Facebook Tests “Click For More” To Boost Video Views On Desktop

Facebook says it now gets around 8 billion video views on its platform each day, and the social network has made no secret of its plans to make it an even bigger part of the experience in the future. Now Facebook is testing a new “click for more” feature for desktop users of the service. Currently, clicking not […]

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Facebook Marketers: PLEASE Don’t Do These 5 DON’Ts (but Do These 5 DOs!)

Think Facebook marketing is dead? Think again! Look at these Facebook stats: 1.39 billion active users half of users log in daily 5 profiles are created every second! 30 million business have fan pages $234 million dollars in virtual goods & gifts were purchased in Q2 of 2014 1 billion searches every day (Read that again… slowly… let it sink in) What does all […]

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How can Facebook Help Grow Your Email List?

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Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their cause, and […]

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