The Surprising Reason You Can’t Stop Checking Facebook


Restful sleep and heavy social media use don’t make good bedfellows, according to new research. Do you struggle to resist the siren song of that little red Facebook notification? If so, it could mean that you’re sleep-deprived. A new study from researchers at the University of California, Irvine finds that poor sleep can lead to compulsive Facebook […]

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4 Fantastic Design Ideas For Facebook Pages

Facebook Page management is one of the toughest social media tasks. Keeping up with all the changes in how to post and what type of posts to share can leave you fried for the basic tasks like creating great visual content. If you’ve found that you’re struggling to create great visual content for your Facebook Page, […]

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Facebook Starts Letting You Add A 7-Second Looping Video As A Profile Pic

To keep its decade-old social network lively, Facebook is introducing five big changes to user profiles, which are viewed 4 billion times per day: The option to pin Featured Photos to the top of the profile Temporary profile pics Easier visibility controls for About info, including a new 100 character Bio field A mobile-centric design with […]

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Facebook Tests a New Tool to Personalize Your News Feed


Last year Facebook debuted a very handy “muting” feature for its News Feed service that allowed users to stop receiving updates from specific people and pages without actually unfriending them. Today, Facebook has quietly begun testing a complimentary News Feed settings function that actively promotes specific content dubbed “See First”. According toTechCrunch, users simply click […]

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Facebook Introduces Video App Riff


Facebook users are already used to seeing more videos filling their news feeds. Now the social media tech giant is doubling down on the medium by introducing a video app called Riff. An answer of sorts to Vine and Snapchat, the app allows users to make videos 20 seconds or shorter and post them on […]

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Carousel Ads Swing Around For Facebook Mobile App Ads

Last year Facebook launched a carousel format for Facebook ads that helped brands parlay multiple objectives into one ad space. The format allows advertisers to highlight different attributes, benefits or even products in one ad location. Now the carousel will be offered for mobile app ads. The new format will support 5 images and links […]

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New Study Claims Facebook is Tracking You All the Time


Over the years, Facebook and privacy haven’t exactly gelled together. Just look at its apology for its much-maligned Beacon feature, which sent out alerts that detailed people’s online purchases. Now, Facebook is in hot water yet again after a recent report accused the social network of extending its Internet tracking activities to those who are […]

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Facebook Marketers: PLEASE Don’t Do These 5 DON’Ts (but Do These 5 DOs!)

Think Facebook marketing is dead? Think again! Look at these Facebook stats: 1.39 billion active users half of users log in daily 5 profiles are created every second! 30 million business have fan pages $234 million dollars in virtual goods & gifts were purchased in Q2 of 2014 1 billion searches every day (Read that again… slowly… let it sink in) What does all […]

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4 Facebook Marketing Lessons I Learned From my Marriage


For many small business owners, establishing a relationship with Facebook followers can be a bit like a relationship. First they like you, make the commitment to follow you and let you into their hearts — and news feeds. Then the real work begins. In order to keep those followers committed, you have to cultivate that […]

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