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7m Downloads For McDonald’s Coupon App In Three Months

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McDonald’s saw over 7m downloads of its mobile coupon app in the US within three months of its September 2015 launch. The figure was revealed on the company’s Q4 2015 earnings call by CEO Steve Easterbrook, who said that downloads so far have mostly been driven by customers redeeming offers and that “we are seeing higher registration rates than […]

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5 Tips For Designing Your Website To Serve Every Customer Individually

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Current research shows that 40 percent of consumers buy more from retailers who personalize their shopping experience across channels. Additionally, nearly three in four, or 74 percent, of online consumers get frustrated with websites when the content that’s displayed has nothing to do with their interests. It is clear that a personalized website is an […]

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Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business

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The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars. Here are 20 ways you can market your small business on a shoestring budget — or even on no budget at all. […]

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