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Pinterest Tip #4: Name Boards Wisely

This one is the most crucial. Make sure when creating pins or boards, that you leverage keyword insights from your search agency/department (or at least look at the volume from the Google keyword tool). All too often, I have seen a missed opportunity by brands naming the board something that has no search volume behind […]

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Pinterest Tip #2: Business Names Do Matter

If you are not a household name brand with massive awareness, make sure you name your business and profile something relevant to your objectives. Don’t name it “Joe Smith Inc” if you want to win on “Boston Interior Decorator.” Instead, name it “Boston Interior Decorator” or “Joe Smith Interiors.” (Source: marketingland.com)

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How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

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Looking for ways to boost your organization’s social media engagement in 2015? As a marketer, you’re tasked with the slippery job of putting together content strategies in an environment that’s constantly changing, thanks to social media’s seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one […]

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Pinterest: The Social Search Goldmine

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Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority. But while it is great to capture that high ranking position, it often presented […]

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3 Pinterest Tips That Will Make You Better At Your Job

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I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it — you don’t want your employees wasting their time scanning Facebook for the latest from their not-so-closest-friends or shopping for nail polish on Pinterest. But I’ve always thought that […]

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