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Pinterest Tip #4: Name Boards Wisely

This one is the most crucial. Make sure when creating pins or boards, that you leverage keyword insights from your search agency/department (or at least look at the volume from the Google keyword tool). All too often, I have seen a missed opportunity by brands naming the board something that has no search volume behind […]

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Pinterest Tip #2: Business Names Do Matter

If you are not a household name brand with massive awareness, make sure you name your business and profile something relevant to your objectives. Don’t name it “Joe Smith Inc” if you want to win on “Boston Interior Decorator.” Instead, name it “Boston Interior Decorator” or “Joe Smith Interiors.” (Source: marketingland.com)

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