Google+ Tip #3: Encourage Reviews

Encourage reviews from your customers on Google+. Reviews increase the authority of your Google+ page and increase the likelihood of ranking well in the local search carousel. (Source:

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Pinterest Tip #4: Name Boards Wisely

This one is the most crucial. Make sure when creating pins or boards, that you leverage keyword insights from your search agency/department (or at least look at the volume from the Google keyword tool). All too often, I have seen a missed opportunity by brands naming the board something that has no search volume behind […]

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Pinterest Tip #2: Business Names Do Matter

If you are not a household name brand with massive awareness, make sure you name your business and profile something relevant to your objectives. Don’t name it “Joe Smith Inc” if you want to win on “Boston Interior Decorator.” Instead, name it “Boston Interior Decorator” or “Joe Smith Interiors.” (Source:

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The Hashtag Test: Best and Worst Practices for Social Media Marketers

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire a customized platform for their content. Twitter (and, to a lesser extent, Facebook, Instagram and Google+) thrives on hashtags for everything from primetime TV […]

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19 Things Successful People Do On Social Media


Ideas for Successful Social Media Relationships and Campaigns #1: They believe. Successful people believe they are adding value to your day, on and off social media. My Forbes colleague David DiSalvo opened his very popular post: The 10 Reasons Why We Fail with a Yoda and Luke conversation: Luke: I can’t believe it. Yoda: That is why you fail. […]

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How To Improve Engagement on Google+

With more than 300 million active users, Google+ has become the second largest social network with some analysts predicting Google+ overtaking Facebook in 2016. Here are some key strategies for increased engagement on Google+:  

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