Categories : Social Media


I recently asked my friend, Karen Haller, an Applied Colour Psychology Specialist, why the ‘Big 3′ social networks: Twitter, Facebook and LinkedIn use blue in their branding. I was intrigued by this. Had branding colour been a consideration way back when the social network giants were a germ of an idea, or was it pot luck? Read Karen’s answer below, and let us know in the comments section if you think it’s a coincidence or not!

Colour Psychology
Blue is the colour of the intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating.

Blue also has the perception as being trustworthy, dependable, safe and reliable. These are the perceived positive qualities of a business who chooses blue.

Which blue?
Like any colour, there are so many blues, how do you know if you’re using the right one. Only by carrying out an analysis on each of these brands would we know if they were using the right one that correctly reflected their brands values.

World’s Favourite Colour
Research has also shown blue to be the world’s most popular colour.

Combining with White
White is also use to communicate clarity, simplicity and efficiency. These brands could further strengthen their brand message by using a white that was in the same harmonious colour family as their blue.

I think you’ll agree it’s no mistake that each of these social media giants all chose blue as their primary branding colour.

Do you know what message your business branding colours are saying?

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 Posted on : November 3, 2014

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